reThink Food


The Culinary Institute of America

We look forward to your participation in what promises to be an exciting few days of learning, great food, and camaraderie as we advance innovation at the intersection of technology, behavior, design, and food. Before embarking on your trip to the Napa Valley, don't forget to prepare yourself for a a rewarding experience during reThink Food!


The Culinary Institute of America at Copia is located in Napa, about 1 1/2 hours north of San Francisco off of Highway 29. Our street address is 500 1st Street, Napa, CA 94559.

Conference Registration

Please note that registration opens at 3:00 PM on Wednesday, November 7th. After you register -- and before the welcome address begins at 3:45 PM -- be sure to enjoy the wine sensory experience only happening during registration, along with welcome refreshments and networking with fellow attendees.

Conference Meals & Name Badge

Meals are provided as indicated in the program schedule. Your conference name badge will be your ticket to the meals and all activities included in the conference. All meals are informal, walk-around affairs with several options suitable for a variety of dietary preferences and restrictions. You are responsible for making arrangements for any additional meals during your stay. Unfortunately, additional guests cannot be accommodated for meals; a full pass for the conference is required to enjoy the conference meal functions.

Final Details and Campus Information

Looking for the nitty-gritty details? Please see rethink Food's Final Details for a summarized compilation of conference and campus information. Included in the final details is facility hours, event calendars and special conference attendee discounts available for dining and shopping at the Copia. Additional campus information as well as maps can be found in the conference mobile app.